Yamaha Motor Europe
PEDM 2019 - “Future Made Together”
Yamaha Motor Europe asked Connexia to conceive, design, produce and manage its 2019 Pan European Dealer Meeting, which took place in Sevilla, Spain.
On this occasion, YME needed to Introduce to all its dealers the future company plan & the new customer journey, during a 2 days event (dealer meeting + gala dinner with all official riders).
WORK
To introduce the Yamaha’s new customer journey in an emotional way, Connexia have completely produced 10 videos and photo reports, interviewing the most talented official dealers across Europe, inside their stores, talking about their respective customer journey segment (motorbikes & urban mobility, marine, ATV).
Countries covered: Italy, France, Spain, UK, Sweden.
ACTIVITIES
Creative Concept, Visual Identity, Event Concept, Event Production, Video & Content Production, Event Management, Script, Speaker & Host Coordination, Location Scouting and Rental, Set design, Catering, Global Media & Dealer Management, Rider and Special Guests Management