Engie
La tua energia
ENGIE is an international company with a green and future-oriented profile, which acts to accelerate the transition to a carbon-neutral economy and is among the leading players in the energy market.
ENGIE asked Connexia to design and produce a TV and digital campaign that would meet a twofold objective: to consolidate the brand’s positioning in the Italian market and to promote its consumer offering.
WORK
Connexia has created an ATL campaign based on a unique visual language – studied for the italian market – which underpins both the brand and product communication objectives, and where the graphic element in the logo becomes a symbol of the very energy of ENGIE which, whenever it flows, activates and animates this sign.
The story focused on three key themes for the company: the brand’s focus on sustainability, the supply of energy and energy efficiency services to the domestic, business and public sector, and the two main offers for end consumers.
ACTIVITIES
Creativity, Strategy